The Shop
Artful resources for your creative business
As a creative business owner, I believe in taking the poetic perspective. When you look at life through a lens of love, things begin to appear that much more beautiful. Enticing, even. By romanticizing the way you work, your creative business can too.
I created The Shop so you can give yourself, your brand, and your clients the affectionate attention they deserve. With resources created specially for photographers and designers, I hope to help you and your clients fall in love with every part of your business all over again. There’s simply no better feeling.
PROPOSAL GUIDE / POET COLLECTION
A MESSAGE FROM THE DESIGNER
PROPOSAL GUIDE / WRITER COLLECTION
All the resources on The Shop are available as part of three distinct story collections.
Inspired by creative business owners and their niche lifestyles,
These collections vary in style while remaining altogether professional, elegant, and soul-stirring. Get inspired by browsing the collections below.
STORY COLLECTIONS
Inspired by creative business owners
Style 01.
POET’S COLLECTION
Inspired by poetry journals and old-school cursive, personal stationery and little love notes, this collection is rooted in romance, featuring lyrical design expressions and muted color palettes within blush-worthy designs.
Style 02.
WRITER’S COLLECTION
Inspired by tweed blazers and dusty book jackets, frothy coffee and writers’ routines, this minimalist collection features grid based layouts and editorial perspectives within its timeless catalogue of digital resources.
Style 03.
ARTIST’S COLLECTION
Inspired by dirty paintbrushes and drying paint, pocket-sized sketchbooks and museum afternoons, this collection is rooted in risk-taking and creative expression, featuring playful design elements throughout.
FOR PHOTOGRAPHERS AND VIDEOGRAPHERS
FOR DESIGNERS AND CREATIVES
THE POETIC PERSPECTIVE
Artist, entrepreneur, and hopeless romantic at heart, Kaitlin Marino founded Aurora Designed in 2019.
When she’s not making beautiful things, telling unique brand stories, or empowering her creative community, you can find her cozying up in the cottage she shares with the love of her life.
She created The Shop to extend her years of experience, hard-earned wisdom, poetic perspective, and love of design to her creatively inspired peers.